Anything that happens between you and any company, ever. For example, having a “charlatanism experience” when reading books by pseuds.
The next bad idea by the useless cynics who came up with selling “solutions” instead of products (Hello, Microsoft!), has been experiential marketing. The phenom can be traced directly back to a 1998 dotcom-madness article by Joseph Pine and James Gilmore in the Harvard Business Review titled “The Experience Economy”. Next up? The “Attention Economy”.