Unrealistic Beauty Standards

Literature, 1990

Women selling products to other women by exploiting their insecurity and envy.

Although it’s well-known the “fairer” sex (“fair” being the old word for beauty) has been an axiom for centuries, the concept of “beauty standards” is attributable to its popularization in 1990 through Naomi Wolf’s book “The Beauty Myth: How Images of Beauty Are Used Against Women”, which kick-started third-wave feminism. Unfortunately, Wolf had her latest book recalled, because she didn’t bother to research the laws she was condemning. If ever there was a conclusion in need a theory, she’s your gal.