Sociology (Humanities), 1961

In 1929, Austrian psychologist Alfred Adler described a “life-style” in “Problems of neurosis: a book of case-histories” as “a person’s basic character as established early in childhood”. By 1961, it had morphed to meaning a person’s mode or style of living (via usage from the art) and spawned a dubious concept in sociology, as well a marketing technique for JC Penny in 1977 (“life style marketing”) and a new magazine topic.