Psychology (Humanities), 1984

Macho. Being a bit too manly and not asking for the vegan soy latte you should have.

Set on a course to prove masculinity is a disorder which needs a cure, psychologists Donald Mosher and Mark Sirkin “developed” the idiotic “Hypermasculinity Inventory” (HMI) in 1984 with their paper “Measuring a macho personality constellation” in the Journal of Research in Personality. It’s the new “toxic masculinity”. Public money well spent.